USING ARTIFICIAL INTELLIGENCE IN EDUCATIONAL PROJECTS AND THE DIGITAL TRANSFORMATION OF UNIVERSITIES: EXPERIENCE OF INTEGRATING AN AI CHATBOT BASED ON OPENAI
DOI:
https://doi.org/10.32718/agroengineering2025.29.198-207Keywords:
artificial intelligence, chatbot, OpenAI GPT, WordPress, digital transformation, automation, integration, university, admissions campaignAbstract
As part of the digital transformation and automation of information support for applicants, an interactive chatbot based on OpenAI's GPT-4 model was developed and implemented on the official WordPress website of the University. The primary goal of this initiative is to enhance communication efficiency between the University and prospective students, while also providing prompt responses to common questions without requiring additional human resources. In this study, the GPT AI Power plugin was utilized to send requests to the OpenAI API using a specially designed prompt. The results are displayed through a user-friendly dialog interface.
A comprehensive database of questions and answers was created, addressing key aspects of the admission campaign, such as minimum passing scores, the necessity of submitting a motivation letter, and the rules for creating and submitting electronic applications via the unified system vstup.edbo.gov.ua. This dataset serves as context for generating relevant responses, allowing the model to be tailored to the specific educational processes of the University. Furthermore, a system of hidden fields and dynamic parameters was implemented to customize personalized messages for different pages of the website related to various specialties.
From a technical standpoint, integration with the OpenAI API was successfully established, processing each request in real time and returning responses based on predefined instructions. This integration ensures system stability and the high relevance of responses. Additionally, testing was conducted to evaluate response speed, server load, and visitor engagement on the website before and after the chatbot's implementation. Results indicate an increase in user interaction and improved applicant satisfaction, as confirmed by statistical data outlining the number of queries and time spent on the website.
This solution serves as a practical example of leveraging artificial intelligence technology in the field of education, aligning with current trends in the digital transformation of universities. It illustrates the technical benefits of integrating an AI system into the University's web infrastructure, such as real-time automated processing of applicant inquiries, operational stability through OpenAI API usage, and flexibility in knowledge base formation. These features contribute to high response speed and accurate information delivery. In the socio-economic context, this development enhances convenience, accessibility, and scalability, significantly improving the quality of support for applicants while reducing the workload on admissions staff, thus facilitating the effective digital transformation of the University.
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